5 minutes with swim designer sarah hammond
posted: May 14, 2014
We sat down for five minutes with our designer Sarah Hammond, the creative talent behind our swim capsule, to find out what went into the collection—besides a healthy appreciation for what it’s like to lose your bikini bottoms in the surf.
By all means do plunge into the surf in our swimwear
Cutting straight to the chase, we heard that yogi Rachel Brathen was a muse for this swim collection.
Sarah: [laughs] Yes, I’m kind of a little bit jealous of her life. She’s someone that I’d want to see wearing the stuff. I don’t know her but I feel like I do. I follow her on Instagram, and she’s always on a beach and in a bikini and I think sometimes I just want her life.
Did you always want to be a designer?
Sarah: As a kid growing up in Nottingham [England] I loved drawing and drew all the time, then ended up going to school and doing A-levels in art; it was the one thing I was good at. In university I did fashion design and everyone was like, “How are you going to earn money being a ‘designer’ drawing for a living?” I come from farming family so what they know is just working hard.
Sarah’s sketches that evolved into our swim capsule this season (her family is proud to say she is now earning a living by drawing!)
So besides Rachel, who is this collection for?
Sarah: It’s been designed for the active girl—definitely for surf, paddleboarding, yoga. It’s designed to stay on. That’s definitely a big thing about it. A lot of the straps are bonded, so the triangle bikini…they’re thinner than if they were sewn. It gives it a more premium look.
You must be excited to see it out in the world, on the beaches, on surfers shredding up waves…
Sarah: I’m so excited to see it drop, though I’m also a little bit nervous about it. I love the process of research, designing, fitting, wear testing—that whole thing. That’s something we did a lot with the swim styles. We did a lot of wear testing for it to stay on, so it will stay on. And because the pieces are designed to stay on, they fit tightly. You can wear them lazing around, but they’re definitely a doing-stuff kind of styling. But I think the styles are really good.
A glimpse at our swim capsule, available next week
Do you have a favourite style?
Sarah: The Shanty Surf triangle top and then the skimpier bottom, the Shanty Surf bikini bottom, which has bonded straps on the side as well. We’ve also got a board short in there that’s reversible, so that’s pretty cool, and a long-sleeve rash guard.
Have you lost a few bikini bottoms in the ocean? Is that what made you design this collection to ‘stay on?’
Sarah: [laughs] I took four months off a couple years ago and went to Central America—Costa Rica, Nicaragua, El Salvador—to learn to surf, learn Spanish and do yoga. It was amazing. That’s why when I see Rachel it’s like, “Oh, you’re living the dream.”
This is Sarah, the girl you can thank for covering your butt (literally)
Stoked on the surf? Check out our local ladies’ surf scene here in BC, and how to do yoga for surfing.
Kate is a writer, editor and fast-talker (literally), who thinks that life is profoundly better when she’s outside—especially when there’s a board beneath her feet. Join her on the ride on Twitter and Instagram.