behind the seams: l.a.
posted: February 14, 2014
The life of a fashion stylist is about pretty people, posh places and plenty of travel to exotic locations, right? Sure, sometimes. But sometimes it’s about a million tweaks to hair, grotty bathrooms and random animal parts spotted on the side streets of major urban centres. Our athletic stylist Giulia shares a peek behind the seams at a recent shoot in the City of Angels.
After university, Giulia worked as a part-time educator for lululemon where she was instantly drawn to the people, culture and lifestyle. She became especially interested in visual merchandising and product, and loved the ability to tell a story through an outfit. She led her store’s product team as a key leader and then assistant manager before taking on the role of athletic stylist at our store support centre. Growing up in an Italian family, she says that fashion was always a big conversation—“more of a way of life, really.” Her favourite ways to sweat are Kondi Callanetics (TRX-style workouts), Bar Method and power yoga.