introducing the lululemon lab and colab
posted: January 20, 2014
In a minimalist shop on Broadway in Vancouver with tall windows and plenty of room for innovation, we have been stretching out…
INTRODUCING THE LULULEMON LAB
What is the lululemon lab?
In three words: an ideas incubator.
The lululemon lab is an extension of lululemon where we push sartorial boundaries and explore ideas from within a local and global context.
A design incubator for lululemon where guests can watch designers create clothing from inception to hanger, the lab conceptualizes, produces and sells its own exclusive line of lululemon product.
The lab’s limited-run product is versatile, functional and unique to the lab space, designed to take us from morning to night, streamlining our wardrobes, marrying technical fabrics with on-trend silhouettes.
Each lab piece and collection is inspired by local and international influences, and shaped by feedback from walk-in guests.
We’re talking about innovative, functional design.
Welcome to the lab.
What is colab?
Colab is the first ever collection created by the lab specifically for lululemon.
This collection is true to the ethos of the lululemon lab brand, but for the first time is being launched on lululemon.com and in select lululemon stores.
Yearning for more? A picture can be worth a thousand words…
Kate is a writer, editor and fast-talker (literally), who understands that life is profoundly better when there’s a board beneath her feet. Join her on the ride on Twitter and Instagram.