meet britt: black is back
posted: May 31, 2013
I’m Britt and I have the scoop on black stretchy pants
You guys ask us great questions and we love it. Getting your feedback on what you love (and don’t love) helps us design and innovate for you.
We’re kicking it up a notch with personal responses to anything that’s on your mind. I want to hear all your feedback and questions, even the weird ones. (Especially the weird ones.) All you have to do is ask on Facebook, Twitter, Instagram or here on the blog, and I’ll get you answers face to face. Well, my face to your screen.
Black luon bottoms are arriving back in stores in June. They’re a hot topic, so here’s what’s up:
in case you were under a rock…
You may have missed that we had some issues with our black luon bottoms. The luon setback allowed us to take a hard look at every aspect of this fabric and how we design. Your (extremely) honest feedback made this possible. Thank you!
how did we get black back?
luon is still the moisture-wicking, four-way stretch, high Lycra content, cottony-soft fabric that we want to wear every day. So our recipe for luon hasn’t changed. But our testing and checking has, big time.
How? There’s a pretty long list, but here are a few examples.
First, we added tighter new standards and specifications to our testing and development. In fact, your stretchy pants go through about 15 tests to make sure you get great ass coverage (that’s the scientific term).
And speaking of science, we even got some university scientists to help us develop a “sheer-o-metre” to help us measure sheerness in our fabrics.
We’ve also re-engineered our luon bottom patterns in each and every style to minimize the stretching of the fabric. Basically, that means there’s now more fabric across the bum so it’s not stretched from the get-go.
let’s get real about sheerness
luon is a knit fabric – if you stretch a knit fabric far enough, it will go sheer. That’s why the right fit is key. (Check out this fit guide I made.) But what makes our bottoms great is the amazing technical benefits they provide. Fit, style, colour, performance, beauty – finding the perfect mix is what keeps us innovating and what makes us love doing what we do.
this is just the beginning
We are innovating around fabric every day, and your feedback is what makes this possible. So tell us what you think! If you have any questions, just ask me!
Editor’s update: In our initial back-in-black blog post we said that we had re-engineered the patterns of every luon bottom. This was a miscommunication on our part and we want to clarify that we’ve only needed to re-engineer the pattern of the wunder unders to add more fabric across the bum so it’s not stretched from the get-go. Every other luon bottom has been thoroughly reviewed and our entire product development process and tightened up standards and specifications from start to finish to make sure all of the product in our stores meets our technical standards.