seawheeze in 3D (we’re not kidding)
posted: May 28, 2014
Herds of zebras and German U-boats aren’t topics—or things, for that matter—that show up regularly here at the lululemon store support centre, let alone on our product. Throw a little optical illusion, Alice In Wonderland-meets-Fantasia inspiration for 2014 SeaWheeze in the mix, however, and the game changes.
“I was thinking 3D from the very beginning,” says Colin Moore, our lead graphic artist for product, and the creative force behind this pattern for this year’s SeaWheeze special-edition shorts.“ I was picturing race day, all those shorts together, and how it will be difficult to differentiate runners. It’s almost a [group] camouflage.”
Colin’s inspiration board for the project, complete with zebras, U-boats and our own product
Whipping up the 3D pattern wasn’t as difficult as it was time-consuming, Colin says. “In my initial test I made my own 3D glasses by taking clear paper and colouring on it with different markers, then I had to do a bunch of testing. It’s not hard, really, it’s just figuring out how far apart the red and blue needs to be spaced, and then playing with depth in the foreground and background to give it the non-3D elements it needs to make it work.”
The SeaWheeze runners’ package, complete with 3D glasses
He also carried the whimsical design element through to the shorts’ packaging, inverting a shot of Vancouver’s English Bay then “warping it.” His favourite part about designing the SeaWheeze gift shorts, though, is seeing people walking or running around Vancouver. “You instantly know they’re training for SeaWheeze.”
Both the men’s and women’s prints spring to three dimensions when looked at through 3D glasses
While the 3D shorts are special edition for SeaWheezers only (women received ones in a chevron pattern, while the men’s have polka-dots and stripes), the short designs are available for anybody who wants to lace up and hit the pavement: the Run:Speed Short and Run: Tracker Short II Stretch and the Surge Short 7″ for the guys.
Though he isn’t running the half marathon himself this year, Colin will be at ground zero of the festivities doing live paintings of optical illusions with Vancouver artists Ola Volo and Scott Sueme. Check him out!
Colin in Maui, under no illusions of doing work there
Kate is a writer, editor and fast-talker (literally), who thinks that life is profoundly better when she’s outside—especially when there’s a board beneath her feet. Join her on the ride on Twitter and Instagram.