summary of ask a designer: live!
posted: May 14, 2010
questions from our facebook wall
Kelly: Hey Melissa! I love lululemon! How did you come up with the design for all the clothes you make? Will you be making anything new soon? Let me know! Thanks!
Melissa: Hi Kelly, at the lab we are paying attention to what is going on on the streets right now, what people are wearing, what’s trending, what our guests are requesting and then adapting those ideas into more functional clothing. We use the same great fabrics that our other stores carry but are definitely aiming for a different design aesthetic.
Melissa at the event, checking out the wall for your questions!
Laura: Are there any plans to expand the Lab concept to the U.S.? I know lots of people that would love one in Chicago!
Melissa: Hi Laura! We’re brand new to the company and so far we’re just one of a kind but depending on the feedback we get and the demand there’s always a possibility that we’ll open up in other major cities around the world. So keep that feedback coming – i personally would love to see more labs open up eventually!
The online community team watched your questions roll in on the big screen!
Lin: Hi Melissa! I was wondering what are some good lulu bras for running, and whether the tata tamer is appropriate for hi-impact sports?
Shawna and Alana made sure your questions didn’t get missed.
Angela: How long does it take to make a former design in a new color. Such as the Ta-Ta-Tamer – but say you wanted to make it available in Savage Green. What’s that process like? Is it pretty simple to just match the new fabric and then make?
Melissa: for all the garments that are in store right now, they were planned in those particular colours almost a year ago – and the Ta Ta Tamer is pretty complex and takes a while to produce.
Laura: You should design light weight lulu harem pants, or lulu shoes/sneakers to wear at the gym, or slip on to wear to yoga.
Melissa: Hi Laura! We have made some amazing harem pants out of organic cotton and some out of luxtreme – super light and different functions – here at lululemon lab. You can check us out on facebook, we have all our garments in our photo albums. And you can write on our page if you have any further questions!
Laura: Hi Melissa! I’m wondering what you recommend for washing the removable pads?
Also, THANK YOU for designing the most amazing sports bra I have ever owned! I ran the Vancouver half-marathon a couple of weekends ago (my first time!!) and the Ta Ta Tamer totally transformed my training. YOU ROCK!!
Melissa: Hi Laura! Congrats on the Half! I was there in the pouring rain cheering everyone on! I ran my first half in the ta ta tamer too.
I like to hand wash the cups in warm soapy water and rinse and lay flat to dry. If you are in a pinch you can put them through the washer but they aren’t designed to sustain that sort of wear over a long time.
Paula, Laura, and Liz (not pictured) answered questions after the party moved to Twitter
questions from twitter
@erinklegstad: any chance of @lululemon cycling clothing? I can’t find any cute tops or shorts!
Melissa: we have heard lots of cycling gear requests – stay tuned to your local store, we do love feedback!
@adamgiers: hey melissa! any chance of graphic hoodies coming out in the future?
Melissa: Heck YA!! Stay tuned to lululemon.com
@shawnajacques: What are your @lululemon goals?
Melissa: Next up – Open a Lab in Toronto!! – what do you think Tdot?
@_nanc: I wish I worked at @lululemon!
Melissa: You should join the team and apply online!
Afterwards we celebrated online community manager Carolyn’s b-day!
Thank you to everyone who came online to ask questions and participate in the event! We had so much fun and we are already looking forward to the next one.
Which designer would you like to hear from next? Run? Men’s? Yoga? Comment below and let us know – we’re listening!