urban yogini design contest
posted: April 28, 2009
Recently the lululemon design team hooked up with the Fashion Institute of Technology in NYC for the finale of the ‘Urban Yogini’ design contest. The challenge was for students in any year to design 3 outfits for the urban yogini: taking her from the studio to the street with style. There was no better city than New York for the debut of the designs, and no better school to work with than FIT, which is recognized as one of the top fashion design schools in North America!
The idea was born as way to reach out to young designers and get their fresh perspective on lululemon, keeping in mind function, innovation and aesthetic. From 30+ design submissions, 8 finalists were selected and given signature lululemon fabrics (luon, luxtreme, french terry and organic cotton) to create their designs.
lululemon Union Square hosted the finale event, which was an amazing coming together of all the educators, ambassadors, FIT students and faculty and a few of us from the Store Support Centre in Vancouver, for a fashion show and schmooze, lululemon style. The concept of the fashion show was literally turned it on its head by inviting four New York ambassadors to be the models. Jamie Windrow, Laurie Cole, Kelly Dwyer, and Natalia Petrzela each strutted down the runway, but instead of striking your average model pout there were dancer poses, warrior threes, full vinyasas and even a cartwheel!
After a Project Runway-style judging, the winner was chosen: Sunghee Bang (designs shown above). Her innovative geometric layered look out of organic cotton and french terry really blew us away. Second place went to Eunju Koh, who created a sporty and chic outfit which included body mapping tights and a scoop back hooded vest that was full of personality. There were so many amazing entries with great innovations like built in yoga straps, removable capes and adjustable hems, the FIT students really stepped up to the challenge!